apartment therapy changing the world, one room at a time

We are loving this concept for a clock. What looks like four bars covered in jibberish actually turns into numerals as they pass through the central black 'clock'. Also, once each individual bar rises to the top, gravity pulls it back down to start all over again reminding us of the swinging pendulum of a grandfather clock. As much as I try to explain this, seeing is believing, so check out the video after the jump...