Krama: IKEA Shopping Aid Web App Concept

Krama in Swedish means "squeeze", and that's the name for the software concept designed by industrial design student, Steven Paxton, which addresses the problem of how to optimally pack up your car with all the homewares and furnishing from your local IKEA when you're done shopping and stuffing yourself with Swedish meatballs. Paxton imagined this as a web based application, but we're thinking this might be a worthy iPhone application IKEA should purchase from Mr. Paxton...we've often run into "damnthatoneboxwon'tfit-itis" a few times ourselves...

The final concept was a web based application for IKEA however the application could be adapted for many different furniture retailers. Basically its a web based application that allows the user to select his or her car both make and model and then select the items of furniture they intend on buying before the visit or the items of furniture they have bought after the visit. The computer then calculates the best combination and order in which the boxes should be packed into the car this would be shown visually as a flash animation and also the user could print off a step by step guide on the best way to pack his or her car for that specific trip to IKEA. The hope is that a better packed a car will free up what i like to call stowaway space for those odd impulse buys such as a 4ft tall cactus (thanks mum). A better packed car also prevents needless store to home deliveries that increase your carbon footprint.