apartment therapy changing the world, one room at a time

The Amsterdam store was designed by Tjep, a Dutch design firm, who dreamt up the interiors for a series of six(!) buildings. The visual idea was to create a space that evoked the sense of pouring yourself a glass of extra cold Heineken. The entire store is lit by LED based lighting (the first commercial space in Europe to be entirely LED). The floors are made of a new material which features an abstract graphic representation of ice cracks and a large watermark. Throughout the buildings there are speaking mirrors and 3D TV screens! [via Dezeen]

Photos: Tjep