apartment therapy changing the world, one room at a time

There's an unexplainable joy in unboxing certain tech items....so much so, we've even taken the time to photograph unboxings of certain treasured items (Wii, Apple products). The combination of unbridled expectations of something you've waited for months to get into your greedy little hands partnered with thoughtful and stylish packaging can make make the proverbial "journey" almost as memorable as the "destination". The video above captures that elation quite well...