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From what we've read, this move wasn't a financial decision, but an attempt at re-branding. In this digital age, Polaroid wants to prevent itself from becoming outdated and compete alongside modern day camera companies. We'd guess the Zink ink-less printer is what they're hoping to become their product for the new millennium.

But, if you're a vintage fan, you don't need to start stockpiling film. Fuji will still make what many call a superior film and you can pick some up at B&H.

Image: johnnyalive