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"PC World's annual Reliability and Service survey lets our readers rate leading vendors in several tech-product categories. This year more than 16,000 respondents shared their likes and dislikes about their high-def TVs and the companies that sell them. Participants rated each company and its products relative to competitors by nine measures, such as customer satisfaction, quality of phone service, severity of hardware problems, and ease of use (our chart here shows five)." -PC World

Whether or not the chart truly brings to light any relevant information other than personal preference, we'd like to take it with a grain of salt but also make a note that customer satisfaction is a multiple step process that manufacturers must address carefully if they wish to create fans of their brand. For instance, despite their large strides in bringing down the LCD prices these last few years, Westinghouse has yet to fulfill their part in reliability of their sets. Mitsubishi comes in last with more negative marks than any manufacturer.

Personally, I'm a Sony fan, but I've owned sets from Sharp, Samsung, Toshiba, and LG - all have fared well in our test labs and we'd highly recommend any of those brands.

We'd like to ask the readers this; does brand matter? If so, what makes you continue to come back to it?

[Chart: PC World]