apartment therapy changing the world, one room at a time

At first I thought that this was just a good looking clock, but upon further investigation it is actually not really that useful as a clock. Going by the name 'Beautiful Times' this clock only displays the times that designer Yasser Ballemans dictates as being the most aesthetically pleasing combination of numbers. While still keeping time like a regular clock, only seeing the clock change when it hits 22:55, 7:07, 12:34, 5;43 or 6:09 isn't particularly useful for getting to work on time, but it does make for an interesting piece in the living room.