Metabolism Measure Digital Measuring Tape

After a 2 week long vacation, we've noticed we've gained a gigabyte or two of unwelcome storage space around our bellies, meaning we're going back to a healthier diet, regular exercise and occasional weigh-ins with our home scale. We wouldn't mind something like this Metabolism Measure Digital Measuring Tape from Japan to keep tabs on our girth-reduction plans...

The Metabolism Measure Digital Measuring Tape measures the waistline to within one millimeter of accuracy and displays your reading via LED display, which in itself is a fantastic idea even for just basic clothes fitting measurements. But what the heck is wrong with the price of what amounts to a simple digital tape measure?! $448 is in the realm of ridiculous (even $44.80 would be out of our budget), unless this also helps automatically zap away fat in the process of measuring.