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An updated 9.7" screen with landscape rotation, 3.3GB storage and the ability to display PDFs makes the Amazon Kindle DX a tempting device for those who read on their commute (not while driving please, we already dread the streets thanks to cell phone drivers) or like to read during their lunch breaks. But the $489 price tag and the inherent ties to traditional content makes this less of a revolutionary device rather than an evolutionary one for the demographic who loves newspapers (we'd argue book lovers may harbour mixed feelings about something that is technologically impressive, but omits the tactile love affair of hands upon pages).

Amazon is aiming to hit the college set hard with the Kindle DX, but in our opinion Amazon needs to hand these over to new media content creators to produce unexpected uses for this sort of device, redefining the case the Kindle is not an expensive solution during times when cost is an important issue for consumers, and offers something significantly enticing compared to traditional print. Yes, we still love the Kindle's always-on 3G wireless access, the impressive 275,000 books to choose from, the 60 second download...we're always on the cusp of wanting to throw in our hard earned cash at giving it a try. The hardware is getting more beautiful to look at too from an aesthete's standpoint. We can smell that Amazon is onto something with the Kindle. But is it enough right now, at the right time, at the right price?