Gender, Product Names and the Apple iPad
The consensus amongst the public, especially amongst women, is the newly announced Apple iPad was a poorly named product; the palm-to-forehead negative association with with "pad" and our female fri...
The consensus amongst the public, especially amongst women, is the newly announced Apple iPad was a poorly named product; the palm-to-forehead negative association with with "pad" and our female fri...
We recently came upon this concept external hard drive inspired by a ladies make-up compact. We've seen manufacturers try to pander to their idea of what women want before, which made us wonder, is i...