Philips Aurea: 250 LEDs to Create Better Ambient Lighting

When the first generation of Aurea HDTVs was released by Philips in 2007, they cost almost $7,000. Sure, LCD backlight bleed is a problem, but that problem wasn't worth spending that much money to resolve it.

Back in 2007, Aurea HDTVs changed dramatically by lighting up the edges of the TV, not just the background. Now, Aurea HDTVs start at around $2,000. The third generation of Aurea TVs will feature the same transparent Active Frame, which now sports 250 LEDs! It's supposed to color match what's being displayed on the screen exactly.

The results should be a better viewing experience. The sets will still come with the motion sensitive remote control and comes with Net TV for quick access to content from YouTube, eBay, Tomtom, and more. This set is 42-inches with full HD resolution. The HDTV comes with an integrated HD receivers and is network compliant, so you can access media from your PC through your home network. Sounds pretty cool and it's coming soon.

[via Engadget, photos by Philips]

Comments (2)

I love how pretty it is but... why is this needed again? to prevent watching movies in a room that is too dark?

posted by saya* on September 8th 2009 at 1:42pm
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Dear Philips. How to successfully sell your product:

1: Engineer and manufacture the product, Check
2: Make a pretty press release, Check
3: Release the product in the United States …

Guess what step you are missing on both the Wake-Up Light alarm clocks and Ambilight TV’s

posted by sizzlerred on September 10th 2009 at 1:38pm
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