apartment therapy changing the world, one room at a time

$6895 is what it is going to cost for the next generation of Philips ambilight flat screen televisions. Is it worth it? While the original ambilight is subtle, the Aurea takes a much more noticeable approach by illuminating the enire frame rather than just the edges. My first thought is that this has crossed the line from enhancing the visual experience to actually detracting from it.