I've always found washing machines to be so much more complicated than they should be. They're suppose to simplify your life, not complicate it. This is why I am embracing Austrian economist Joseph Schumpeter's reasoning with his cleverly titled, "Reason" washing machine. It's simple, unique, and easier to use than anything you've ever put your hands on...
The Perfect Washing Machine: All Within Reason
Why is it so perfect? Well, for one, it only has one button!
The Reason washing machine relies on internal measurements to create the perfect wash, every time. By weighing your laundry, it picks exactly the right amount of detergent to use, softener, and water, making it both green and efficient at the same time. The drawer-style drum also removes any need to bend down, eliminating back stress when carrying away your 2 weeks worth of laundry.
Check out the video below to see it in action:
As far as availability goes, the approach is as unique as their machines themselves. Starting on February 6th, they'll be auctioning 200 Reason washing machines off via an online auction. They're also numbered, making each one of them extra special. The same approach will hit the States, Japan, and the rest of Europe later this Spring.
[via Hometone]
Comments (4)
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One button does not equal simplicity, it just equals more complexity of that one button which often equals more chances for it all to go wrong. Now you'll have to cycle through all the different settings that this machine can't calculate for you with one button meaning if you hit the button once too many, it will take at least twice as long to set it. How bloody hard is it to figure out a current washing machine? You pick the length of the wash cycle, you pick what sort of material the clothes you're washing are, and you pick the size of the load. The only thing you've described that this machine does for you is pick the size of the load by weight, which might be nice for those loads you can't quite decide if they're a medium or a large, but it's removed the ability to use more detergent if you've got an extra dirty load of sports uniforms, and I'd bet the ability to use different detergents for different fabric types.
Sure you can can dump the whole load from basket into the drawer, and that looked like it held exactly 3 towels and 3 shirts hardly 2 weeks worth, but I'm pretty sure you're going to have the bend over to pick up the clothes, and now you've got a pull out drawer which I'll bet is not all that tough to break , especially if it resides in a home with an enterprising toddler.
view bonjourmiette's profile
Did anybody notice that the clothes he removed at the end of the cycle were dry? Even high rpm euro-style washers can't make the clothes that dry. The only benefit as I see it is that drum washers use less water and this one pulls out completely.
view brooklynsmall's profile
I'm guessing this is an all-in-one washer/dryer? Pretty common in Europe, GE sells a few models here.
view barturtle's profile
I can't speak for everyone but here in the States I'm hearing lots of complaints about European-made HE type front-load washers (Whirlpool Duet, et al) Youtube is full of angry purchasers' complaints about how they break down so easily and the warranty doesn't cover the problems. Without a distribution and repair network, I don't think that machine would go over well here once the novelty dies down. There better be a fantastic warranty and service program with this.
view kennyt123's profile